On August 8, the Link Click Season 3 Part 1 Fan's Screening in Singapore—co-hosted by YoyWow and MadeByBilibili—came to a successful close.
Leveraging robust overseas resource integration and deep expertise in fan ecosystem management, YoyWow synergized online and offline activations to kick off a high-impact promotional campaign for Season 3, deepening the reach of original Chinese animation across Southeast Asia.
United by Passion
A Global Celebration Connecting Anime Fans Worldwide
As a flagship original Chinese anime IP renowned for both critical acclaim and popularity, Link Click has captivated massive audiences at home with its nuanced Chinese storytelling and emotionally resonance. Globally, it has earned top ratings across major anime strongholds—including Japan, South Korea, and North America—consistently ranking among leading international anime charts.
A key highlight of this campaign was its pioneering multi-city global sync model, spanning 15 core cities worldwide. In China, it covered Beijing, Shanghai, Guangzhou, Hangzhou, and Chengdu, while internationally extending to major hubs in Indonesia and Thailand. This model enabled real-time, cross-border interaction for global fans—extending the passion of online ACG communities into immersive offline experiences and building a highly engaged global fan network for Chinese anime.
The audience in Singapore comprised Bilibili premium members and local ticket holders, predominantly representing the broader ACG subculture. Attendees ranged from plot enthusiasts analyzing mystery clues and "shippers" invested in character bonds, to collectors viewing official merchandise as essential identity badges, and cultural enthusiasts drawn to Chinese storytelling. Transitioning from online streaming to real-world gatherings, shared passion naturally bridged the gap among fans.
Serving as an exclusive pre-premiere perk, the screening showcased Episodes 1–2 of Season 3 alongside an exclusive interview with Director Li Haoling. By combining exclusive previews with creator interactions, the event meaningfully rewarded core fans while driving hype for the global premiere to new heights.
The event delivered an immersive and emotional atmosphere, with a dedicated interactive signing wall becoming a hub for fan expression filled with heartwarming messages. Following the screening, cosplayers gathered before the themed backdrop to chant in unison, "Past or future, let them be." This iconic line spanning all three seasons transcended language and regional boundaries, serving as a shared emotional cipher for global fans.
On-site interviews with dozens of attendees revealed that for many, this was their first offline screening event. Fans expressed immense delight at unlocking the new season early, sharing that the immersive atmosphere and close interactions with fellow fans and cosplayers gave them a strong sense of community and excitement for the official release.
From Screen to Ecosystem
Driving Deeper Global Reach for Chinese Anime
This acclaimed overseas screening marks another milestone in YoyWow's ongoing commitment to cross-border entertainment communication.
With deep expertise across films, variety shows, anime, short dramas, and motion comics, YoyWow brings proven track record in executing overseas activations—including anime conventions, pop-up stores, theatrical screenings, and local brand co-branding. Each milestone proves that going global is more than content export; it requires a complete ecosystem encompassing online marketing, offline experiences, and commercial monetization.
During this event, we fully leveraged our localized global resources and end-to-end execution capabilities. Tailored specifically to Gen Z preferences in Southeast Asia, we designed and produced high-standard promotional materials, ensuring seamless, high-quality execution across multiple international locations.
Furthermore, we connected the entire pipeline of "Online Promotion + Offline Activation + Commercial Monetization." By launching official Link Click merchandise on our proprietary cross-border e-commerce platform CPOP4U, we bridged social media passion directly with the global fan community—enabling fans to move from viewing content to owning a piece of it. This strategy ensures Chinese anime not only reaches global markets, but also thrives with sustainable long-term impact.
Connecting the World Through Passion
Bringing More Chinese Stories to the Global Stage
The emotional moments, heartfelt messages on the signing wall, and the shared chant among cosplayers served as a powerful reminder: cross-border communication is never just about moving traffic—it is about sharing genuine passion.
Guided by our core mission to "connect passion across borders and empower culture through communication," YoyWow remains committed to advancing the global reach of digital content.
Moving forward, we will continue expanding our global media network and local execution capabilities. By embracing flexible partnership models, YoyWow looks forward to joining hands with premium IP owners and brands to bring world-class Chinese content to global audiences.
