On April 25, the press conference for Season 14 of Zhejiang Satellite TV's Keep Running took place in Quanzhou under the theme "Full Steam Ahead." Leveraging its cross-border distribution capabilities, YoyWow will empower Keep Running as it embarks on this brand-new journey.
Broadcasting every Friday evening on Zhejiang Satellite TV starting April 24, the complete cast reunites to launch a new season with high energy, authentic charm, and fun-filled challenges.
At the press conference, the cast made a grand appearance to reflect on the show's 13-year journey while unveiling creative highlights and cultural themes for the new season—demonstrating the enduring vitality of China's flagship variety show.
Global Simultaneous Live Streams Break Boundaries
Accelerating Chinese Variety Show Distribution
Powered by YoyWow’s cross-cultural distribution infrastructure, the press conference was live-streamed globally across YouTube and Facebook, reaching audiences in the Americas, Europe, and Southeast Asia. Broadcast in multiple languages—including English, Malay, Thai, Spanish, and Russian—the live event reached a peak concurrent overseas interactive audience of 10,000. This multi-platform global push showcases the international appeal of Chinese variety IPs and marks a breakthrough in cross-border entertainment distribution.
During the Season 13 launch in Xi'an, YoyWow achieved remarkable results, driving peak concurrent overseas viewership past 125,000 and reaching over 1.35 million people globally. Additionally, the overseas operations team produced an exclusive YouTube interview with Director Yitian Yao, unlocking behind-the-scenes insights that quickly trended on social media and sparked widespread viewer engagement.
ouTube Exclusive Interview Feature for "Keep Running Season 13"
For the new season, the overseas operations team centers its strategy on "Vitality, Energy, Revitalization, and Authenticity," breaking screen boundaries through engaging behind-the-scenes cast interactions. Director Yitian Yao returns for an exclusive interview to share his vision, offering global audiences a fresh perspective on the show's cultural charm and production quality.
This partnership pioneers a "Glocalization" model for Chinese variety shows. By integrating international market insights into early-stage production planning, YoyWow and Keep Running transcend traditional single-market creative logic, building a systematic and sustainable path for global expansion.
13 Years of Industry Leadership
Topping the Global Distribution Charts
YoyWow's ongoing partnership with the national IP Keep Running has consistently secured top rankings for Chinese variety show distribution worldwide, building a comprehensive global media ecosystem.
Powered by YoyWow’s global operational framework, Zhejiang Satellite TV has built a multi-language network across English, Thai, Vietnamese, Malay, and Spanish, amassing over 10 million overseas followers. The official YouTube channel "Keep Running China" has been operated for a decade, broadcasting 13 main seasons and 6 special seasons. With over 10 billion global views and 3 million subscribers, it ranks among the top Chinese-language entertainment channels globally, serving as a key window for international audiences to experience Chinese culture.
Official "Keep Running China" YouTube Channel
Cultural Innovation on the World Stage
Sharing Chinese Entertainment Stories
Celebrating 13 years of success, Season 14 upgrades both cultural expression and global reach, showcasing the creativity and appeal of Chinese variety shows while opening new frontiers for Chinese IPs worldwide.
Looking ahead, YoyWow will continue to partner with Zhejiang Satellite TV's Keep Running to enhance content quality, innovate storytelling, and accelerate global expansion. By deepening the integration of culture and entertainment, YoyWow remains committed to bringing resonant Chinese stories to a global audience.
